My fiance (not on WW) loves these, wants to find a way to increase the recipe to serve it to kids at camp in the mornings! He had his plain, I put a little low-sugar orange marmalade on mine and it was fantastic and really satisfying! I bet some orange zest in the mix next time would add a nice flavor to it, if you were so inclined. I would say this is more of a biscuit taste and less of a "cookie" or "muffin" - not really very sweet on its own, but still delicious! Definitely a keeper!